What is Instagram?

Instagram is a free application for iOS and Android that lets people take photos, apply filters to change the look of the photos and share.

Why should you jump on the Instagram wagon

Well, we all know that the new trend for 2014 is visual and more visual. In order to get the most out of Instagram you need to post fun photos videos that appeal to your audience. You can also invite your followers to post their photos to your business, then repost them to create a sense of community.

Here are some of the things you need to keep in mind when using Instagram for your business:

Profile – when creating your profile, post photos that speak about your brand, include your company logo and add a link to your website where people can read more about your business

Consistency is key – post daily so you are not forgotten by your followers, that’s really the norm with any social media platform.

Hashtags – create a hashtag because this will let you get into a larger conversation with potential followers

Engage – comment and like other posts and in turn they will like you back – this is a great way to win followers

Humanize you brand – share photos of your staff, office, and extracurricular activities – a great way to share your company culture and values with your followers

Be fun and show off your personality – document your work, post candid photos and fun videos – it’s all about being relatable, your followers will like it because for once you are not about your brand

Direct messaging – connect with your followers through direct messaging – a great way to personally reach out to your followers and build a true connection.

Host contests – utilize the hashtag tool to host contests, create an engaging hashtag and ask your followers to post photos to that hashtag and the best photo wins a prize. You can then repost the winner’s photo to your company Instagram

Inspire – post inspirational photos and also ask your followers to do the same – this allows you to build a bond with your followers

Utilize Instagram Videos – post videos about your brand and you can mix things up by posting in between images

Instagram Gallery – add Instagram gallery, its great for SEO due to all the keywords added on photos and constant updates

Statigram – use this great tool to track your statistics, view your own feed and search for photos from the comfort of your computer. You can also examine the analysis to figure out when your followers are most active and which of your posts are performing the best