1: Content – make sure that your content is rich and always updated, because Search engines look for informative text in various locations on your website to understand the topic of your web pages and return useful, quality information in search result pages. When it comes to content, always aim to at least more than 500 words.
2: Keywords – use words that are frequented in your market, if you are not sure you can search on google or check-out your competition and see what kind of keywords they use. Construct a list of keywords and phrases to target your SEO and work them into your website titles, descriptions, Meta Tags, image alt tags and web page content. Never target keywords that are outside of your topic, to avoid keyword spamming.
3: Links – to other websites with good information and if possible make sure they can link back to your web site as well.
4: Social Media – utilize the world of social media like Twitter, Facebook, Pinterest, and many more to have people click to your web as often as they can.
5: Blogs – blog posts are a way to go if you want to optimize your page, you can follow fellow bloggers and link to their posts, in turn they will also return the favor.